Every piece of content we create has to measure up to our Content Trifecta. That means it has to be unique, it has to be optimised and it has to be engaging.

Unique

Google estimates that up to 30% of online content is duplicated. So if there are 10 pages on different sites with the exact same content that makes it harder for the search engines to determine which to rank the highest. So, rather than just a quick copy&paste we do the research and produce something unique. This helps improve your ‘rankability’ and adds value for the user.

Engaging

Producing great content is much more than just keeping search engines happy, it’s about content that informs, educates or entertains. We produce content that answers a users query and makes them want to read more. We create content that people want to bookmark and want to share.

Optimised

We create content that is based on real search interest. Each piece of content we create will either be aligned to an existing SEO strategy or will be formulated around targeted search terms that meet your goals and focus on your specific audience.